Sing Out Loud is one of the largest music festivals in the Southeast, a multi week celebration that takes over St. Augustine every September with more than 200 national, regional, and local artists playing across dozens of venues. Its marquee weekend, the Live Wildly Showcase at Francis Field, drew over 25,000 fans in 2025. It's a sprawling ticketed event with a lot of moving parts, and the brand has to hold steady across every one of them.

As the lead graphic designer working alongside the marketing team, I shape how the festival looks across every surface it touches. Branding, social media templates, and large format stage signage. Each year brings a fresh visual direction, so the challenge is giving the festival a new identity that still feels unmistakably Sing Out Loud. I carry that system from a phone screen all the way up to a festival stage, keeping it consistent at every size and in front of a crowd of thousands.